STEUBENVILLE, Ohio — A new online education platform at Aim Women’s Center is helping mothers access parenting resources and essential baby supplies without having to overcome transportation, scheduling or child care challenges.
The Steubenville-based pregnancy resource center recently introduced new technology that allows clients to complete educational courses remotely and earn credits that can be redeemed for diapers, clothing, wipes and other necessities through the center’s Baby Boutique.
Center officials say the program is already making a difference for local families.
One mother caring for four children while also serving as guardian for another child previously struggled to attend classes in person because of transportation limitations. Staff members had encouraged her to participate in educational programs to earn additional resources, but traveling to the center often required walking nearly a mile with five children.
Since the online learning option became available, the mother has completed multiple courses using her smartphone and has continued requesting additional lessons.
Aim Women’s Center Executive Director Rebekah Cohen Morris said the goal of the new platform is to increase accessibility while maintaining the center’s in-person support services.
“Our in-person classes remain an important part of what we do, and we value the relationships and sense of community that develop through those interactions,” Morris said. “The online option simply provides another way for mothers, especially those balancing work and family responsibilities, to participate.”
The center offers a range of services for women facing unexpected pregnancies, including pregnancy testing, ultrasounds, STI testing, counseling, parenting education and material assistance. Families can also earn credits to obtain additional supplies through the Baby Boutique program.
The educational platform, known as BrightCourse, features video-based lessons covering topics such as prenatal care, parenting skills, healthy relationships and financial literacy. Courses can be assigned directly to a client’s smartphone, allowing participants to complete them on their own schedule.
Morris said the flexibility has led to increased participation among clients who previously faced barriers to attending classes in person.
Aim Women’s Center has also implemented a new management system called CoolFocus, which integrates with the educational platform to track course completion, assign credits and help staff manage appointments, communication and client records.
As participation grows, the organization is seeking donations of new or gently used baby clothing and supplies, particularly seasonal items.
Those interested in donating can contact Aim Women’s Center at 740-283-3636 to arrange a drop-off.
